K-Pop group Le Sserafim have been named brand ambassadors for Louis Vuitton, fronting a campaign for an exclusive capsule collection of bags in the South Korean market.

Nicolas Ghesquière, the artistic director of women’s collections at the French fashion house, commented 'We met for the first time at my pre-fall show in Seoul and I really loved the energy they brought to the after party with their performance. They each have such a unique style that together feels very cool and authentic'.